it's about connection.
it always has been.
As marketing evolves, the drive for human connection remains constant. When you truly understand your audience, you strengthen your marketing and support meaningful human interaction—the bedrock of relationships and brand loyalty.
approach
1
MARKETING +
BRAND STRATEGY
​We start with uncovering your brand's true identity and gather deep insights into your industry landscape. This phase is all about understanding your roots - where you've been, what you value, and where you hope to land next.
2
ENGAGEMENT
PLANNING
Success requires strategy - and this is where we connect the dots. In phase two, I help you bridge the gap between your audience, your brand, and your business goals to create an engagement plan that equips you with the tools, tactics, and confidence to step boldly into your next phase of growth.
3
IMPLEMENTATION +
EXECUTION
Phase three is where it comes to life—where your strategy becomes the heartbeat of your brand. I’ll guide you in creating campaigns that do more than just catch the eye. They’ll tell your story, build awareness, and forge lasting customer loyalty.
resonate | nurture | stand out
rise above the noise of your industry
it's not just what you say,
but how you say it.
Beyond consistency, your brand tone and messaging can help you achieve more.
Let's dig a little deeper into how I can help your brand communicate with impact.
Is your brand....
Distinct.
Do you stand apart with a unique, ownable narrative?
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Finding your distinctive side isn't always easy. It might be that you'd like to explore humor, or use language that enforces your heritage. Maybe you want to inspire action. Sometimes, straightforward language is enough to stand out. Whatever route you choose, you need to find a direction that feels relevant for your brand and what you stand for.
Authentic.
Are you true to your origin, building trust among your audiences?
Don't you hate it when a brand's billboard is full of personality, but your interactions with them are passive phrases and corporate fluff? When your customers hear multiple voices, you can quickly lose your credibility. Who you are should show up in all the nooks and crannies, not just your marketing materials.
Compelling.
Are you aligning with the needs and values that drive action?
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Who is your audience? Use words and storytelling that recognizes them. Help them navigate their pain points, make sure the right information is in their face, and ensure they see themselves in your marketing. And yes, be sure you deliver your message clearly.
what brands have to say
Céline & Michel Larivière
Maple Hill Farm
Ferme côte d'érables
"Working with Anneliese on our strategic marketing plan was a true delight. Her enthusiasm and her genuine interest in our business as well as her creativity were remarkable.
She is well networked and brought fresh ideas to all of our discussions. We felt supported every step of the way in
this process."
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SUDBURY, ON
Jane Allison
Project Manager & Founder
Dovetail Community
"Anneliese's participation in Opening Up helped foster a collaborative environment and storytelling that greatly contributed to the success of the event.
Already a talented professional writer, she crafted a narrative that was tender, humorous, and impactful, providing support and inspiration to other speakers and the audience."
HAMILTON, ON
Suzanne Pede
Owner
Cuddle for Keeps
"Anneliese’s leadership extends beyond her writing and philanthropy, as she actively engages with the community, offering support and guidance to other female entrepreneurs.
I am proud and honoured to have Anneliese as my mentor. She gives time, encouragement, wisdom and strategic direction to women-led businesses that aim to make an impactful difference."
TORONTO, ON
I'm a big believer in brain-dumps
AND TAKE A COLLABORATIVE APPROACH WITH EVERY CLIENT
Every brand has its own goals - but achieving them isn't always easy. I help brands and entrepreneurs spot the roadblocks, eliminate the obstacles, and redefine a path to success.Together, we uncover your brand's authentic voice and narrate its story with personalized marketing strategies that spark emotional connection and drive growth - making your brand the heart of a thriving community.
