HEY THERE,
I'm Anneliese Lawton
I'm a strategic marketing consultant, brand storyteller, mental health champion, and Founder. I'm the Chief Marketing Officer of Lawton & Co., an award-winning creative marketing collective, and Founder of The Playbook, an evidence-based coaching development framework designed to support both rec and elite sports.
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I'm also a mom to three spunky kids, two dogs, a foster puppy, and, much to my husband's dismay, a stray Holland Lop - (who remains far too ungrateful for his rescue). I'm always frantically looking for someone's lost sock or blankie - and for some reason, we're always short on spoons.
CREATIVE STRATEGIES FOR PURPOSE-DRIVEN ORGANIZATIONS
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taking brands from stumbled upon to sought-out ​
expert guidance, for every stage.
01
MARKETING +
BRAND STRATEGY
Growth-driven strategies that actually click. Dig deep, uncover market insights, spot trends, and zero in on what your customers really want—crafting data-backed plans that take your brand from stumbled upon to sought out.
02
ENGAGEMENT
PLANNING
Experiences that spark real, two-way connections—building brand loyalty, keeping customers coming back, and creating the kind of interactions that lead to sales.
03
IMPLEMENTATION + EXECUTION
Turn your strategy into action. With a turn-key solution, we bridge digital and real-world connections while coaching your team for sustainable growth.
get back to the basics
we're all human, after all.
I'm not your typical strategic marketing consultant; I'm also a customer with lived experience, offering a unique and impactful perspective.
With a mix of humor, wit, a touch of flair, and a lot of heart, I work with purpose-driven brands to breathe real life and relatability into their programs, operations, and identity.
ways to work together
Work with
'The Playbook'
The Playbook is an evidence-based coaching development framework designed to support both recreational and elite sports. We provided coaches with the tools to go beyond traditional techniques, equipping them with strategies that foster positive, lasting engagement and optimize player performance.
TESTIMONIALS
what clients are saying
Céline & Michel Larivière
Maple Hill Farm
Ferme côte d'érables
"Working with Anneliese on our strategic marketing plan was a true delight. Her enthusiasm and her genuine interest in our business as well as her creativity were remarkable.
She is well networked and brought fresh ideas to all of our discussions. We felt supported every step of the way in
this process."
SUDBURY, ON
Jane Allison
Project Manager & Founder
Dovetail Community
"Anneliese's participation in Opening Up helped foster a collaborative environment and storytelling that greatly contributed to the success of the event.
Already a talented professional writer, she crafted a narrative that was tender, humorous, and impactful, providing support and inspiration to other speakers and the audience."
HAMILTON, ON
Suzanne Pede
Owner
Cuddle for Keeps
"Anneliese’s leadership extends beyond her writing and philanthropy, as she actively engages with the community, offering support and guidance to other female entrepreneurs.
I am proud and honoured to have Anneliese as my mentor. She gives time, encouragement, wisdom and strategic direction to women-led businesses that aim to make an impactful difference."
TORONTO, ON
HONOURED BY
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TRUSTED BY:
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